Our research with shoppers shows us that Cloudshelves deliver when their purpose is clear. This is most obviously the case when exposing a specific range.
Cloudshelf’s appeal to shoppers is that it is visual and intuitive. These attributes need to be in-forced in choosing how to set it up in your store.
Examples to create an effective Cloudshelf
The following are examples where the retailer has a clear use case in mind, and used the Cloudshelf to in-force this.
Best practice set-up for a single Cloudshelf
Encouraging discovery: Showing a precise range
You can build as many Cloudshelves as you want. There is little benefit in trying to get everything on a single Cloudshelf. Positioning your Cloudshelf next to a range to complement it can help.
A fashion store that has a range of jewellery
Only part of the jewellery range is exposed in the store, with much more available online.
- The Cloudshelf CTA is: discover our entire range of designer jewellery.
- The owner has split the jewellery collection into sub-collections based on ‘product type’ attribute.
Jewellery Cloudshelf was created using specially created collections
Creating a new collection based on a given set of
A fashion store that has a range of homeware
Only a tiny part of the available homeware range is available in store
A kids store that sells clothing and furniture
Given size of furniture, most of it is only available online
Encouraging fit: clear search criteria through wide range
At times, the range is visible, but the shopper cannot tell whether their fit is in-stock or available. This is often the case with shoes, and products with many variants.
A women’s shoe shop with a large warehouse
Given the range, size variants are kept in the stock room
An electronics store to guide customer choice before getting products from stock areas
95%+ of product range is in back-room. Cloudshelf is used to narrow down customers target before going to collect a product. Mostly used by sales staff to help customers choose, though some use it to explore while staff serving someone else.
Combining both use cases:
It is hard to judge how the jeans look while folded on shelves, or even hanging. Cloudshelf fullscreen imagery allows shoppers to see how they fit before trying them on.